Creative Direction & Brand Management
I direct the work — and I own the number.
I started behind a camera. Five years shooting, editing, running crews and cutting content for broadcast and brands.
Then I opened a small restaurant and ran it for three years. Every wrong decision came out of my own pocket. That is where I learned to read a P&L.
Now I run brands — strategy, pricing, content, live selling, ad spend. Most people who can make the work can't read the sheet. Most people who read the sheet can't make the work.
฿150K
Monthly ad spend I identified as non-converting and recommended cutting. Sales did not drop.
฿3M
Highest monthly GMV on record for a brand in the portfolio I managed.
+40%
Over a brand's previous single-day sales record — 2× the median day. I ran the live and sold on camera myself.
1.6M
Views — DTAC × YouTube Kids branded content, 2MadamesTV. Edit, design, story.
20K+
Attendees at Architect'68, IMPACT. Content Lead — built the live publishing workflow, ran the on-site team.
3 yrs
Owned and operated a small restaurant end to end — pricing, food cost, suppliers, daily operations, full P&L.
Live Edit · 9:16 Re-cut
Cut on site during the launch and published the same day. Excerpt — full edit under NDA.
I do not always start from my own footage. What I control is the cut, the grade, the pace and the sound — the part that decides whether anyone stays past the first second.
I ran client brands on TikTok Shop from the agency side — denim, jewellery, supplements.
With each brand I worked as their marketing counterpart: positioning, offer design, pricing, creative direction. On live I owned the numbers outright — audience, engagement and sales, broadcast by broadcast.
No additional headcount. No additional budget. Same team, same hours. Every point of difference had to come from how the thing was designed and sold.
Also led on-site operations for Sahapat-group brands, including Wacoal, at the Saha Group Fair — turning around underperforming sales mid-event, reporting to the owner.
฿3M
Highest monthly GMV on record for a brand in the portfolio.
+40%
Over the brand's previous single-day record — 2× the median day. I ran the live and sold on camera myself.
฿150K
Monthly ad spend identified as non-converting and cut. Sales did not drop.
Flagship podcast repositioning
Audience analysis, host scouting, and a phased relaunch gated on performance data — built for short-form discovery.
Tripartite economic forum
Partnership with a Thai government ministry. MOU and budget structure, speaker sourcing, phased plan with approval gates and risk controls.
90-day go-to-market
Shifted acquisition to OTAs and B2B partnerships at 15% revenue share. Decoy pricing, and CAC modelled by channel.
฿170K / month operating model
฿340 CPO ceiling against ฿120–150 margin. Test / Kill / Scale rules, and KOL tiering with a replenishment-driven retention loop.
Proposal contents remain confidential. Happy to walk through the thinking.
S-ONE Group
Edit · Design · Story
DJ Poom × KHK Shoes
Switcher · On-site Lead
Shopee · Lazada · TikTok
The Standard
Post-Production · Edit
Riverside Dinner Cruise
Edit · Story
Social · Branded Content
Edit · Design · Story · 2MadamesTV
1.6M
views
Also — broadcast news editing carried by 42 stations, government and corporate campaigns, provincial festivals, and multi-camera live broadcast. Full list on request →
137K
organic views on TikTok · nine videos · zero paid
Built from zero — no followers, no seed audience, nothing to launch from.
3,000 likes. 181 comments. All of it organic. The account still sits at 120 followers, so the views ran roughly a thousand times past the audience.
Muay Thai fight statistics, turned into short-form. I built the format on one hard rule — no face, no voiceover, no shoot. That put the cost per clip near zero and made it publishable every day, by anyone.
This is the hardest kind of account to grow. There is no personality to follow and no face to recognise, so every view has to be earned by the story inside the numbers. It is also the cheapest kind to run, which is exactly why I built it this way.
Concept, design, edit and distribution — all mine, end to end.
@muaydataofficial ↗i.
Concept, art direction, shoot, edit, grade. I don't brief it out and wait — I can cut the first version myself the same day.
ii.
A good format keeps running after I leave. That is the only test I trust — and the two I have built are both still running.
iii.
P&L, unit economics, cost per order, margin. I read every campaign from the far end first — is there real money in it, or only reach?