+66 97-271-6923
Bangkok, TH

Creative Direction & Brand Management

Nonthagorn
Prechapaishanjit

I direct the work — and I own the number.

[email protected]
01 — Who I am

I build brand and commercial strategy — then stay on it until it shows up in the sales. Insight, positioning, offer, campaign, and the number at the end.

Most recently, at a live-commerce agency, every brand I ran set its sales record and every client renewed. Before that, strategy pitches for The Standard, Nikkei Asia and Thai Go — each shortlisted to the final round.

Underneath: three years running my own restaurant, where every wrong call came out of my own pocket, and five years in production, so I know what a brief costs to make. Most people who can make the work can't read the sheet. Most people who read the sheet can't make the work.

02 — Brand & Live Commerce Live City · TikTok live-commerce agency · 2026
Live set — denim
Live set — beauty and personal care
Live set — jewellery

Every sales record on the brands I ran was set while I was there — and the playbook I built is still how the agency sells. No additional headcount. No additional budget.

The role

Brand Manager, reporting directly to the owner — in practice running day-to-day operations for a 30-person agency. Three client brands — denim, jewellery, supplements. With each I was their marketing counterpart: positioning, offer design, pricing, creative direction, host coaching. On live I owned the numbers — audience, engagement and sales, broadcast by broadcast.

When results mattered more than process, I ran the live operation myself.

The record

Monthly sales rose 40–100% on the brands I ran, and every record fell — GMV per hour, single day, month. The largest set a new monthly record near ฿3M, then grew it to ~฿3.5M the next month. Its best day doubled the previous record; I sold lives like that on camera myself. GMV per hour rose 2–3×.

All three brands renewed on long-term contracts. The supplement brand was quietly losing money on ads. I cut ~฿150K a month of spend that converted nothing, rebuilt sales on live first, and only brought ads back once there was a base — with no drop in sales.

The system

I designed the agency's own playbook — which clients to go after and why, how a live is structured to sell, and the technique hosts use on camera. It is still the standard the agency runs on.

I rebuilt the sales strategy for the agency's own multi-brand channel after the earlier approach stalled — ฿1M+ a month. Also ran on-site sales at the Saha Group Fair, turning around sales mid-event.

Brand names, dashboards and internal reporting are covered by agreement — what is shown here is the work, not the client’s data.

03 — Strategy & Consulting Freelance · 2025 — present

I take on marketing and strategy work as a consultant — business direction, not only marketing. Four recent pitches, each shortlisted to the final round.

Brand repositioning

The Standard

Flagship podcast. Audience analysis, host scouting, and a phased relaunch gated on performance data — built for short-form discovery.

Partnership structuring

The Standard × Nikkei Asia

Tripartite economic forum with a Thai government ministry. MOU and budget structure, speaker sourcing, approval gates and risk controls.

Go-to-market launch

MEFC / Thai Go

90-day plan. Shifted acquisition to OTAs and B2B partnerships at 15% revenue share. Decoy pricing, and CAC modelled by channel.

Growth model

Beauty · TikTok Shop

฿170K / month operating model. ฿340 CPO ceiling against ฿120–150 margin. Test / Kill / Scale rules, and KOL tiering with a replenishment-driven retention loop.

Open sample

MAEW — craft beer campaign plan

The four above are under agreement. This one is not — the brand is invented, so it can be read in full: positioning, product truth, hero film, KOL structure, two audiences, a six-month plan.

Read the plan — PDF
04 — Data Storytelling Self-produced · 2025
MuayData — TikTok view counts across nine videos

137K

organic views on TikTok · nine videos · zero paid

Built from zero — no followers, nothing to launch from.

3,000 likes. 181 comments. All of it organic. The account still sits at 120 followers, so the views ran roughly a thousand times past the audience.

Muay Thai fight statistics, turned into short-form. One hard rule — no face, no voiceover, no shoot. Cost per clip near zero, publishable every day, by anyone.

It is also the hardest kind of account to grow: no personality to follow, no face to recognise. Every view has to be earned by the story inside the numbers. Concept, design, edit and distribution — all mine.

@muaydataofficial ↗
05 — Production & Creative 2025 — 2026
01 / Automotive · 2025

Audi A5 · Launch Live Edit

Live Edit · 9:16 Re-cut

Cut on site during the launch and published the same day. Excerpt — full edit under NDA.

Fraternity editorial
02 / Fashion · 2026

Fraternity

Visual Direction · Color Grading

Defined the look and graded the full shoot.

S-ONE brand content
03 / Brand Content · 2025

S-ONE · Content Lead

Content Strategy · Edit · Design · Story

S-ONE × KIN × Looklen × Bangkok Canvas

Always-on brand content plus the flagship event, Architect'68 at IMPACT — 20,000+ attendees. Content had to go out during the show, not after. I designed the chain — who shoots, who cuts, what ships, when — and edited every clip myself.

The format still runs today ↗
DFSK commercial ads on set
04 / Commercial Ads · 2025

DFSK · Commercial Ads

Assistant Director · Co-Producer · Production Manager

Crew of 20+ · storyboard to delivery.

06 — What I do

i.

Direct

I set the look, the pace and the standard. Coming up through production means I know what I am asking for and what it costs. On my own work I still cut it myself. On a team, I direct.

ii.

Build formats

A good system keeps running after I leave. That is the only test I trust — the live-selling playbook at Live City and the S-ONE content format are both still running.

iii.

Read the number

P&L, unit economics, cost per order, margin. I read every campaign from the far end first — is there real money in it, or only reach?