+66 97-271-6923
Bangkok, TH

Creative Direction & Brand Management

Nonthagorn
Prechapaishanjit

I direct the work — and I own the number.

[email protected]
01 — Who I am

I started behind a camera. Five years in production and media — camera, edit, lighting, graphics, coordination — across TV, digital, ads, live events, press and news. I have worked every entry-level seat in that room.

Then I opened a small restaurant and ran it for three years. Every wrong decision came out of my own pocket. That is where I learned to read a P&L.

Now I run brands — strategy, pricing, content, live selling, ad spend. Most people who can make the work can't read the sheet. Most people who read the sheet can't make the work.

02 — Brand & Live Commerce Agency side · multi-brand portfolio
Live back end — traffic source against attributed GMV
Live set — denim
Live set — beauty and personal care
Live set — jewellery
Live commerce production — on-site

I ran client brands on live commerce — reading the back end, designing the offer, and selling on camera. No additional headcount. No additional budget.

The role

Agency side. With each brand I was their marketing counterpart — positioning, offer design, pricing, creative direction. On live I owned the numbers outright: audience, engagement and sales, broadcast by broadcast.

The record

Every sales record on the brands I ran was set while I was there. Highest monthly GMV, at roughly ฿3M. Highest single day, at twice the median and 40% over the brand's previous best — I ran that live and sold on camera myself. And ฿150K of monthly ad spend cut for converting nothing, with no drop in sales.

Categories

Fashion, beauty, skincare, FMCG, supplements, jewellery, small appliances. Close to every category that sells on a live, I have run.

Also on-site sales operations for Saha Group brands, including Wacoal, at the group's annual trade fair.

Brand marks and product identifiers are kept out of frame by agreement.

03 — Selected Work 2025 — 2026
01 / Automotive · 2025

Audi A5 · Launch Live Edit

Live Edit · 9:16 Re-cut

Cut on site during the launch and published the same day. Excerpt — full edit under NDA.

Fraternity editorial
02 / Fashion · 2026

Fraternity

Visual Direction · Color Grading

Defined the look and graded the full shoot.

S-ONE brand content
03 / Brand Content · 2025

S-ONE · Content Lead

Content Strategy · Edit · Design · Story

S-ONE × KIN × Looklen × Bangkok Canvas

Always-on brand content plus the year's flagship event, Architect'68 at IMPACT — 20,000+ attendees. Content had to go out during the show, not after. I designed the chain — who shoots, who cuts, what ships, when — and edited every clip myself.

The format still runs today ↗
DFSK commercial ads on set
04 / Commercial Ads · 2025

DFSK · Commercial Ads

Assistant Director · Co-Producer · Production Manager

Crew of 20+ · storyboard to delivery.

04 — Direction Reference · not client work

These are not deliverables. They are the look I work in — closer to a moving mood board than a portfolio piece.

Stock footage, recut and regraded by me. What I control here is the cut, the grade and the pace.

05 — Strategy Selected pitches · shortlisted to final round

Strategy sat inside my role at both Kaizen BKK and Live City. Separately, I have pitched independently — these four reached the final round.

Brand repositioning

The Standard

Flagship podcast. Audience analysis, host scouting, and a phased relaunch gated on performance data — built for short-form discovery.

Partnership structuring

The Standard × Nikkei Asia

Tripartite economic forum with a Thai government ministry. MOU and budget structure, speaker sourcing, approval gates and risk controls.

Go-to-market launch

MEFC / Thai Go

90-day plan. Shifted acquisition to OTAs and B2B partnerships at 15% revenue share. Decoy pricing, and CAC modelled by channel.

Growth model

Beauty · TikTok Shop

฿170K / month operating model. ฿340 CPO ceiling against ฿120–150 margin. Test / Kill / Scale rules, and KOL tiering with a replenishment-driven retention loop.

Open sample

MAEW — craft beer campaign plan

The four above are under agreement. This one is not — the brand is invented, so the whole plan can be read in the open: positioning, product truth, hero film, KOL structure, two audiences, six-month content plan.

Read the plan — PDF
06 — Data Storytelling Self-produced · 2025
MuayData — TikTok view counts across nine videos

137K

organic views on TikTok · nine videos · zero paid

Built from zero — no followers, no seed audience, nothing to launch from.

3,000 likes. 181 comments. All of it organic. The account still sits at 120 followers, so the views ran roughly a thousand times past the audience.

Muay Thai fight statistics, turned into short-form. One hard rule — no face, no voiceover, no shoot. Cost per clip near zero, publishable every day, by anyone.

It is also the hardest kind of account to grow: no personality to follow, no face to recognise. Every view has to be earned by the story inside the numbers. Concept, design, edit and distribution — all mine.

@muaydataofficial ↗
07 — What I do

i.

Direct

I set the look, the pace and the standard. Coming up through production means I know exactly what I am asking for and what it costs to make. On my own work I still cut it myself. On a team, I direct.

ii.

Build formats

A good format keeps running after I leave. That is the only test I trust — and the two I have built are both still running.

iii.

Read the number

P&L, unit economics, cost per order, margin. I read every campaign from the far end first — is there real money in it, or only reach?